Our People

Bill helps harness moments and has done so for years. Over his 30+ year career, he has worked with a wide variety of sports and entertainment properties that bring people together to learn, share and cheer, delivering motivating moments of consumer engagement. Across the many partnerships Bill has built, nurtured, and renewed, he has helped brands harness consumer rituals and patterns to enrich the consumer experiences delivered across the events.  

Bill currently oversees the commercial strategy for the CPL's Vancouver Football Club, which includes structuring partnership  initiatives and building fan engagement. Prior to that, Bill was the Chief Commercial Officer of the Invictus Games Vancouver Whistler 2025, where he and his team’s mandate included partnership, fundraising, ticketing, broadcast, licensing, and merchandise. At the time of his departure, revenue generation was at 85% of target toward a 22M CAD goal with over a year to go. 

Previous to that, Bill was a founder and the Chief Operating Partner of TTG Canada (one of Canada’s leading strategic marketing, brand strategy, and sponsorship agencies), the CEO for the first two editions of the HSBC Canada Sevens rugby tournament in Vancouver, and  the Director of Commercial Rights Management for the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games. Prepping him for work on a major Games in his hometown were foundational years in the sports sponsorship and commercial rights space with roles at Bell Canada and Cossette marketing agency in Canada, and ESPN Star Sports and Sports International in Asia.  

Bill is an enthusiastic supporter of women in sport, serving as a volunteer board member with Canadian Women & Sport and the Sponsorship Marketing Council of Canada. He can also be found at many a community sport venue cheering on his four children. 

With 25+ years of experience in project and people management, communications and entrepreneurship, Laurel offers valuable marketing, finance, operations, and human resources insights, learned through a varied professional background ranging from government trade offices and start-ups to live events and agencies. She balances her passion for creative communication and working with people, with a zeal for putting in place processes that create operational efficiency.  She loves nothing more than bringing clients' stories to life through meaningful partnership and well conceived campaigns.

Previous to starting her own consultancy, Laurel was the Senior Director of Finance and Operations at TTG Canada (one of Canada’s leading strategic marketing, brand strategy, and sponsorship agencies), where she had primary responsibilities for corporate finance, operations, and human resources. She also oversaw the fiscal management and operational budgets of large-scale campaigns and live events, including the espnW Summit Canada. 

Laurel currently serves on the volunteer boards for the North Shore Girls Soccer Club and North Shore Female Ice Hockey Association. She also has over 10 years of experience volunteer coaching and managing for youth sport. She is Safe Sport, Making Ethical Decisions and Respect in Sport for Activity Leaders certified.

Much of her experience in logistics and diplomacy, however, probably comes from overseeing a household with four active children and two dogs.